Honda is Upgrading Its Civic!
2012 honda civic
2012 honda civic concept
2012 honda civic sedan side copy
Honda Motor Co is currently adding modifications in its Civic sedan that unfortunately received negative reviews, as the Japanese automaker is attempting to increase sales in the United States by 24% next year. Honda’s North American executive, Tetsuo Iwamura confirmed that his company will soon unveil upgrades on the 2013 model civic, which will be available by the end of next year.
The bad reviews the vehicle received forced Honda to look for modifications to be done, especially after consumers criticized the model for being choppier ride, allow road noise more than previous modes, in addition to a lack in interior quality. Such reviews were reported by Consumer Reports magazine.
Civic deliveries dropped 13 percent in 2011 to record 200,690, which is indicating a weak performance for the vehicle. Yet, John Mendel, Honda’s U.S vice president of sales said his company has to build a great car and building just a good car is not enough.
The Japanese manufacturer’s market share declined to 9% compared with 10.5 in early 2011, and this came after March earthquake and Thailand floods that led to supply shortages and forced many Japanese automakers to cut production. However, Iwamura said Honda has a 41 day supply of cars, which is 50 percent less than the inventory it must have, but he ensured the automaker is going to have full inventory by the end of Q3 next year.
Honda’s sales in the United States increase 5.3% between January and November, while the company already set a plan to enhance sales to 1.25 million vehicles in 2012 compared with one million this year.
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